Product Description
“The Art Firm” explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms—as avant-garde enterprises and arts corporations—have existed for at least two hundred years, using texts, i… More >>
The Art Firm: Aesthetic Management and Metaphysical Marketing
When Pierre Guillet de Monthoux wrote The Art Firm, he provided us with a Rosetta stone. Some people understood the language of business. Other people understood the language of art. But no one understands this language of Aesthetics.
Until now.
Mr. Guillet de Monthoux shows us clearly, through the history of Aesthetics, and of avant-garde art, how this business of being relates to the art of management and to the management of art. When you finish, everything will be illuminated.
This book is (or should be) the blueprint for every successful Art Firm. Any business that requires imagination will fit this model. Anyone wanting to create great business and great art should buy this book, read it, understand it, and use it as a cornerstone.
It is an exhilarating book, and a significant one. When you finish the last chapter, everything clicks, and it you will leave ebullient. If you understand how this model works, you can harness the power of Aesthetics, and that energy will pull your firm forward.
It isn’t often that a book makes your heart sing. And even rarer for a business book to do so. By the end, you will say: “I don’t want to make art. I want to make art work.”
Rating: 5 / 5
This book is for those who would like to investigate the impact of Art not only on society but on management issues as well. This lovely serendipity walk guides us through the history and allows amazing insights. As Pierre says, “art firms might conceivably serve as models for helping firms generate aesthetic energy by stimulating technicians, artists, critics, and audience to maintain Schwung in aesthetic play”.
Guillet de Monthoux describes a new emerging manager, who feels the need to go beyond sponsorship and who really embeds art into business. He carries on to write, “Success is no longer measured by being as artistically creative with given hardware as theaters have been using texts and images, signs and colors to make art work.” — Here we are, facing a transformation of managerial theory to aesthetic management. It’s really exciting to read and impressive regarding the deep knowledge he shows.
Rating: 5 / 5
The Art Firm investigates how to apply the methods artists use to create value in their work to the methods managers use to run their businesses. Cases of aesthetic management are cited to illustrate the range of possibilities inherent in this type of application and to understand the potential of this type of operation in the art-based economies of tomorrow.
Absolutely great book, I recommend it to everyone who
works with art management in any form.
Rating: 5 / 5
I highly recommend this incredibly stimulating odyssey to the land of art and aesthetics ! Noone seriously practicing a creative job should neglect it for here you will pick up the new weltanschauung on management based on philosophy you have long looked for. Guillet de Monthoux’s take on how art and culture have blended with business is absolutely brilliant and
clearifying . Go get it now !
Rating: 5 / 5