Product Description
This book offers companies large and small a simple, straight-forward program that shows you how to capitalize on your company’s best attribute: its brilliance!… More >>
Brilliance Marketing Management: Use Your Strengths to Build Your Business
Product Description
This book offers companies large and small a simple, straight-forward program that shows you how to capitalize on your company’s best attribute: its brilliance!… More >>
Brilliance Marketing Management: Use Your Strengths to Build Your Business
I have to admit that I was a bit skeptical when my boss gave me this book. As a seasoned marketing professional I thought that I already knew how to market our products. But the holistic approach the author advocates was truly eye opening. Now I can see that marketing encompasses everything we do. Only time will tell if the techniques in the book will work, but at least the approach is fresh and, more importantly, I am excited about marketing again!
Rating: 5 / 5
This book is a clear, insightful and, yes. brilliant marketing guide. It is suitable for the most experienced and sophisticated business leaders, as well as a primer for business beginners. The author, Celia Rocks, knows her subject and communicates her ideas with detailed examples. Brilliance Marketing Management is innovative and inspiring. I recommend it highly.
Rating: 5 / 5
This book is worth the read even if all you get out of it is how to get the message to Garcia. What a refreshing way to look at marketing — from the standpoint of enhancing your company’s natural brilliance rather than from a reactive “what is the competition doing?” posture. Now we are making a concerted effort to staff our company with “Rowans.”
Rating: 5 / 5
This is truly a must-read for anyone wanting to maximize their marketing potential.
Rating: 5 / 5
This book was really interesting and helpful to me. I couldn’t put it down!
Rating: 5 / 5
I have to admit that I was a bit skeptical when my boss gave me this book. As a seasoned marketing professional I thought that I already knew how to market our products. But the holistic approach the author advocates was truly eye opening. Now I can see that marketing encompasses everything we do. Only time will tell if the techniques in the book will work, but at least the approach is fresh and, more importantly, I am excited about marketing again!
Rating: 5 / 5
This book is a clear, insightful and, yes. brilliant marketing guide. It is suitable for the most experienced and sophisticated business leaders, as well as a primer for business beginners. The author, Celia Rocks, knows her subject and communicates her ideas with detailed examples. Brilliance Marketing Management is innovative and inspiring. I recommend it highly.
Rating: 5 / 5
This book is worth the read even if all you get out of it is how to get the message to Garcia. What a refreshing way to look at marketing — from the standpoint of enhancing your company’s natural brilliance rather than from a reactive “what is the competition doing?” posture. Now we are making a concerted effort to staff our company with “Rowans.”
Rating: 5 / 5
This is truly a must-read for anyone wanting to maximize their marketing potential.
Rating: 5 / 5
This book was really interesting and helpful to me. I couldn’t put it down!
Rating: 5 / 5