Product DescriptionTHE FUTURE OF MARKETING BEGINS HERE . . . “This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day-to-day life.” –– Christopher J. D. Ainsley, President an… More >> Sixty Trends In Sixty Minutes
Archive for the ‘Marketing & Sales’ Category
Selling Big: Growing Your Business within Large Companies
March 31st, 2011
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Product DescriptionThe best business results are products of a company’s successful utilization of a well-planned system. Developed over the course of 24 years of testing and refining, Selling Big: Growing Your Business within Large Compan… More >> Selling Big: Growing Your Business within Large Companies
Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
March 31st, 2011
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Product DescriptionInternationally Acclaimed Branding Guru Challenges Corporations: “It’s Time to Act as Good Citizens” What have today’s brands in common with politicians? – They need to take an active, positive role in people’s … More >> Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
Turnaround Prescription
March 30th, 2011
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Product DescriptionA marketing executive reveals the strategies he used to revitalize and reposition aging and money-losing products such as Charlie, Jontue, and Scoundrel to create such smash hits as Intimate, Power Stick, and the Reebock… More >> Turnaround Prescription
Capturing Customer Equity: Moving from Products to Customers
March 30th, 2011
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Product DescriptionOne of the most important new concepts in marketing is customer equity—here’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equi… More >> Capturing Customer Equity: Moving from Products to Customers
